top of page
Roquebkg.jpg

Hi,
I'm 
Roque
Sales
.

nice to meet you!
HEAD OF DESIGN
DESIGN FACILITATOR
CONTENT CREATOR
DIGITAL DESIGNER
icon-mouse-scroll.gif
logo.png

I'm a Professional with over 20 years of experience in IT and Digital Products Design, leading Digital Experience projects in large companies in Brazil and abroad.

Specialist in Innovation Workshops and Design Sprints Facilitation. Creator of the Youtube Channel UXChat. Passionate about everything Design related, Experiences and especially People.

I'm convinced that the little things in life can make a great difference and I've been working to ensure I'll never underestimate the changes we can all influence in this world. 
I am passionate about how design and technology can improve lives and health of people around the world.

This is one of the main reasons I love doing what I do. Making other people's lives better. This has been my mission over the 20 years of my professional experience in Design and IT, in everything I do I give my best to ensure I’m making a difference.

Communication, Connection and Empathy are my favorite words and I walk the talk. I believe you can do much more and with greater impact through partnership and collaboration than by yourself.

assinatura-roquesales.png
  • UX Chat
  • Roque Sales
  • Instagram Roque Sales
ABOUT ME

MY ExperiENCE

2021-Present

Zappts

Head of the Design & Innovation Office.

Leading and Supporting an amazing team of User Experience Designers in order to deliver High End Digital Product Solution Design and Memorable Experiences for Clients such as ABinBev, CooperJohnson, Santander, Auttar, Getnet, Ultragaz, Porto Seguro, iClubs, BTG Pactual and others.

 



Responsible for defining and implementing the Design Strategic Plan, evaluating and improving the Organization’s UX maturity.

Structuring and maintaining Design OPS, Design System and Innovation Initiatives.



Responsible for the new Digital Creative Design, Innovation Services & Products Strategy of Zappts.

2020-2021

iClubs by Zappts

Head of UX Design

Leading the iClubs Design Team,
creating the best and most memorable experience for our Customers and Partners.



 

Helping the Product Team to build the Next Generation of Loyalty Services and Products.

2019 -2021

Zappts

2009 - 2018

Johnson & Johnson

Digital Experience Delivery Manager

 



Responsible for all Digital Experience Projects in LatAm and delivered on multiple platforms and technologies, including Digital Health applications using Agile methodology and best practices, leading teams distributed in different countries.

 



Responsible for implementing the UX committee of LATAM Digital Delivery Center.

Led E2E Digital Product Development projects, interacting with Main Stakeholders from different areas such as Product, Technology, Marketing, Sales Force, etc.



Trained the AS Commercial Marketing Team on User Experience principles and foundations.



Was responsible for implementing the UX committee of LATAM Digital Delivery Center.

I led the UX Design front of one of the most important Digital Health projects at Application Services in North America. Leading the UX Design team, being responsible for managing the User Requirements gathering process, Creating Use Cases, integrating the UX team with the Development Squads.

Head of UX Design

Leading the Zappts Experience Design Team,
solving Problems & Making People's Lives Better through Design.
 


 

Supporting our Clients to accelerate Product and Business Innovation & Digital Transformation.



 

Helping People to Solve Big Problems and Test Great Ideas through Design Sprint.

 



Guiding the Organization on how to create memorable experiences for our Customers and Partners.

2006 -2009

Johnson & Johnson

SR UX/UI Designer and 
Content Management Lead

Responsible for the UI, Prototypes and Creative Design of over 20 projects for internal websites of several J&J brands such as Aveno, Neutrogena, Listerine, ROC, Johnson’s Baby, Cordis, Depuy, OCD, etc.

Led the Content Management team responsible for taking care of all websites content.

Internalized the web creative design process, reducing the cost in ~70%

I know... It's a long story... and there's more :D

you can see more details of my professional journey on LinkedIn...

“People may not remember what you said or did. But they will always remember how you made them feel.”

el_quote-right.png

Tony Hsieh

EXPERIÊNCIA
PORTFÓLIO

PORTFOLIO

SOME OF MY LATEST CHALLENGES. SEE CASES >
CONTATO
CONTACT ME

Let's talk!

contato@roquesales.com.br

Tel: +55 (12) 99776-7637

  • UX Chat
  • Roque Sales
  • Instagram Roque Sales
bottom of page